Who we are
We are senior leaders who bring together strategic insight, deep expertise and extensive experience across rare and complex healthcare to help organisations make better decisions and deliver meaningful change
Lindsay Birrell
Lindsay is a senior strategic leader with nearly two decades of experience across rare disease, patient advocacy, charity leadership and stakeholder engagement. She builds trusted cross-sector partnerships, bringing patient communities, healthcare leaders, researchers and industry together to ensure community insight shapes strategy, research and decision-making
Experience
- CEO leadership at Metabolic Support UK
- Chair of Medics for Rare Diseases
- Patient Voice representation on NHS England’s Rare Disease Advisory Group
- PPIE and peer-research leadership for the NIHR-funded RareCare programme
Josie Godfrey
Josie is a senior strategic leader and founder of JG Zebra Consulting, with extensive experience in international health policy, advocacy, and market access. She builds cross-sector partnerships, bringing patient communities and health system leaders together to turn insight into robust policy and access strategy.
Experience
- Founder & Strategic Lead, JG Zebra Consulting
- Strategic Director for Duchenne UK’s Project Hercules
- Co-lead Investigator for the NIHR-funded RareCare programme
- Strategic leadership and partnership building across international policy, access, and advocacy
Strategic Partnership
Lindsay and Josie first collaborated at Metabolic Support UK through their respective roles as CEO and Board Trustee. Realise Advocacy grew from that partnership, bringing together our senior leadership experience across patient advocacy, policy and access
Complementary expertise
Patient advocacy & leadership + policy, access & evidence
30 years
Combined experience
Connecting Perspectives
patient communities • life sciences • research • policy
