Who we are 

We are experienced consultants who bring together strategic insight, specialist expertise and a deep understanding of the rare disease landscape to help organisations make better decisions and deliver meaningful change

Lindsay Birrell 

Strategic Leadership, Patient Advocacy & Partnerships

Lindsay is a senior leader and strategist with nearly two decades of experience across rare disease, patient advocacy and the charity sector. She specialises in building trusted partnerships and ensuring patient and community insight shapes strategy, research and decision-making.

     Experience 

  • CEO leadership at Metabolic Support UK
  • Chair of Medics for Rare Diseases
  • Patient Voice representation on NHS England’s Rare Disease Advisory Group
  • PPIE and peer-research leadership for the NIHR-funded RareCare programme
Josie Godfrey

Global Policy, Access & Evidence Strategy

Josie is a policy and access strategist with extensive experience across international health policy, advocacy and market access. She specialises in bringing stakeholders together and turning community insight into robust evidence for policy and access decisions.

     Experience 

  • Director of JG Zebra Consulting
  • Strategic Director for Duchenne UK’s Project Hercules
  • Co-lead Investigator for the NIHR-funded RareCare programme
  • International policy, access, HTA and evidence strategy

Better together 

Lindsay and Josie first worked together at Metabolic Support UK, where they saw the value of combining their different areas of expertise.

Realise Advocacy grew from that partnership, bringing together senior patient advocacy leadership with policy, access and evidence strategy.

Complementary expertise


Patient advocacy & leadership + policy, access & evidence 
Nearly 30 years
Combined experience  
Connecting Perspectives


patient communities • life sciences • research • policy